Our Team . . .

We developed our Target Marketing system in response to issues our SMB clients faced in the technology and software markets.  Our marketing system focuses on developing key target marketing strategies to insure your business’s short and long term success. This business development process is built specifically for SMB software and technology businesses. We partner with SMB technology clients to:

• Identify high growth niches for their software and technology products and services.  
• Share with clients how to use lead generation advertising and marketing to attract highly qualified prospects.  
• Create ongoing client education strategies. Our client marketing process positions clients for maximum success and helps them capitalize on their marquee clients and their niche markets.  
• Leverage partner programs that focus on better quality joint ventures and strategic alliances for increased ROI on time invested in partnerships.  
• Develop breakthrough sales results using proven business development strategies and leveraging technology to uncover additional profit opportunities within their markets.  

Tripp Braden

Tripp Braden works with SMB software and technology businesses to accelerate sales results through proven business development processes, creating extraordinary partnerships, and leveraging technology to reach your target markets. He partners with clients to create successful software businesses by providing a proven technology marketing roadmap and sales tools to create leadership in their markets to increase their sales and profits.

In his role as a corporate executive, he's have been responsible for leading and managing strategic alliances and business development activities for many software and emerging technology businesses. His professional success in leading and managing mid-market organizations provides his clients an extensive network of potential clients and partners worldwide.

Tripp has keynoted and served in senior officer roles for professional groups such as International Association of Microsoft Certified Partners, Economic Development Institute, Deming User Group, Council of Logistics Management, American Marketing Association, and The Society of Competitive Intelligence Professionals.

Corporate clients and partners include Microsoft, JP Morgan Chase, IBM, AEP, Rockwell Automation, Siemens, Oracle, American Superconductor, Panasonic, Battelle Institute, American Greetings, and many others. Tripp's education background includes a BS from Baldwin Wallace College. He has taught multidisciplinary classes on the graduate level at the Industrial College of the Armed Forces, Case Western Reserve University, and Miami University in Ohio.

Patricia Braden

Patricia Braden works with software and technology businesses to systematize business development into standardized, repeatable processes.  Tricia has served as a senior consultant on aligning employee performance with bottom line results for the last 25 years. A skilled instructional designer, trainer, and facilitator, she has worked with countless software and technology companies to improve effectiveness and efficiency in the workplace.  She has also worked as a Performance Consultant, developing performance management systems tied to business goals.

Tricia has worked on projects as varied as training for sales systems, partner performance support systems, marketing plans, white papers, and communications plans. She works with your subject matter experts to create materials the end-user can easily understand and use with success.

Corporate clients include Ford Motor Company, Helene Curtis, Kraft-General Foods, Frito-Lay, Upjohn Pharmaceuticals, Alltel, and Windstream Communications. Tricia was a part of the training and development teams that placed on the Training Magazine's list of the Top 125 Training Companies for 6 years in a row. Tricia's education background includes a BA from the University of Michigan and an MS from Eastern Michigan University.